• Listening to our end customers’ needs
Accustomed to receiving free gifts from online shopping or mail order companies,
end customers are becoming more and more demanding. They are permanently looking
for something special: something more stylish, more practical, and more user-friendly.
CIAD’s marketing team, working in close partnership with several market research
companies, conducts market surveys on a regular basis in order to understand the
needs and preferences of end customers.
• Design & Development
Creativity is the vital force driving CIAD’s team of professional designers.
Sensitive to the latest trends in colours, materials, symbols, and design, they
are also specialized in anticipating future trends when creating new collections.
Besides 2D, 3D sketches, CIAD’s designers also use computer-aided design programs
when creating final images of new products. Once the design proposals are approved
by our clients, CIAD’s purchasing team takes from 1 week up to 1 month (depending
on the complexity of products) to develop high-quality prototypes for a final
presentation to our clients.
• Personalized products
For long-term brand building campaigns, our clients need to create products which
perfectly match with their brand images.
Based on our clients’ requirements in terms of target prices, colours, materials,
functions, etc CIAD’s design and purchasing team are able to undertake specific
product development projects in order to create highly unique and marketable products
• Tailor-made Sourcing Solutions
We are proud to call ourselves Product Sourcing Specialists. Upon special request
from our clients, CIAD can provide tailor-made sourcing services: searching for
particular products, and sourcing them from new suppliers through direct personal
contacts and investigations.
The demanding task for CIAD’s sourcing team is to locate the products with the best
quality/price ratio in Asia.