• Sourcing
CIAD has a real capacity to source premium quality products all over the world
to suit any requirements: innovation, high value, hand-crafted or modern and
fashionable.
Our design, marketing and sales staff based in France go to Asia regularly to
visit fairs that are specialized in all the product categories we offer. They
return with a vast selection of more than 600 new products each year. We hold
a weekly product meeting, and all the sourced products are recommended to our
clients in accordance with their needs.
• CIAD’s “Limited Edition”
Through round table meetings with specific consumer segments, CIAD takes into
account consumer expectations in order to develop 6 product ranges per year
with 200 exclusive products. These are called CIAD’s Limited Edition.
These products are developed by our purchasing, marketing and design teams,
and tested through web panels by the targeted consumers. These promotional
gifts guarantee that our consumers give a high return on investment since
these items are made and approved together with the targeted consumers.
There can be no doubt that this approach saves time and money!